• How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Answer: Firstly, different shots or scenes stand for different points, for example, a long-view shot focus on the whole situation while the close-up shot will emphasize one particular thing. Secondly, the shot change will attract audiences’ attention rather than make them get bored. Different shots represent the different function of one product, and with these change, customers can easily access the meaning of each function.


  • What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

Answer: The key thing to organize a good structure is to think as the user, we assumed the most possible stories and then decide the structure.

3)  What choices did you make about audience and style? Were they related?

Answer: Because the options of an audience are not quite sure, we selected the most popular style among audiences. We focus on a group of audience with the similar conditions and then decided what we need to look at.