1) How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

When i am thinking in shot and scenes, i have a much clear idea of how my design works, because putting the design idea into real life scenario can give me a vivid picture of its application, at the same time it may unveil the hidden issues i have never thought of, so the design can be further improved to increase its functions and usability. Also, using story for presentation gives audience a comprehensive understanding to the idea, since story is much more relatable to the audience’s personal experience, and the concept can be well articulated easily, also it is more intriguing than using word description especially when you are presenting complex ideas to the audience.

2) What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

We use the What, When, Where, How and Why as a guideline to construct the story because stories constructed in this pattern resembles a real life scenario, audience can relate the story to their personal experience easily, which makes the story more convincing and easy to understand. Also, story is a great tool to deeply connect the audience with idea, as the story goes, audience will be emotionally connected to the character, which help audience to generate empathy toward the users and understand how the design could truly influence their life. There are numerous movies using the similar structure, however i could not remember the name of them, but all of them are convincing yet engaging.

3) What choices did you make about audience and style? Were they related?

I think style and audience are closely related because it can directly impact on the audience’s acceptance of the design. Choosing a wrong style will give wrong impression of the design to the audience, sometimes it may even cause confusion and misunderstanding of the idea. Therefore as a designer, we should consider the style bases our audience in order to communicate effectively. For example, our audience will be the people with mental issues, so we will try to cooperate elements that relates to happiness and warmth because those are what mental patients need.

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