1) How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

The shots and scenes can be considered elaborately and carefully during the video producing, showing the details and the features of the design concept visually and noticeably. The main purpose of the video production is to facilitate the design ideas in a more considerable and visual way. During setting each step and stage of the storyboard will also help me to analyze the drawbacks of the ideas, leading to further consideration and improvement of the design. In addition, thinking about how to attract the audience and potential customers is also a good topic.

2) What motivated your choice of storyline structure? Can you think of an exemplary from a film that uses the same structure?

To speak of the motivation of my storyline choice, I’d like to say is the feature and the function of my design product. This product can help the users to choose the correct medicine and provide the detailed instruction in the thousands of drugs. So setting an extreme long shot, then a middle shot can embody this feature. And providing two close shots overhead or over the shoulder will further describe the details and the functions of this product by showing the communication between the users and the doctors.  So designing a story is a good tool to share the idea with the users and audience deeply.

3) What choices did you make about audience and style? Were they related?

There is a close relation between the audience and the style, reflecting the user demand and the user attitude directly. For example, selecting a wrong style to the audience would leave a bad impression of the design ideas. Similarly, choosing the wrong user group, the design will be elaborated and improved difficultly.