The wonders of telling your story through the use of visual tools/media can be powerful and very effective. It enables you to engage with viewers to help drive their emotion and interactions with what you trying to sell. This week, we were able to work with our project group, where we intend to make a video for our final submission.

1.How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

It certainly helped  in order how we wanted to convey the message to our audience. With the different camera shots, the angles of your subjects play a big part in the construction of the composition of the visual piece you are trying to create. It can help to set the scene, provide the mood which all help to capture the audience’s imagination.

We focussed on the following guideline questions to help us create a story that resonates with our audience. They were:

  • What problem/need does your product solve? Interactive toy for a child with mental issues as well as our psychologist who would like feedback/data from the child.
  • Who is the audience for your video? Mental Health practitioners.
  • What style? video
  • What is the story or the message you are trying to convey? Emotive and one that provides hope to those with children with mental health issues.

Again, by following the creative process, step-by-step, helped to drive our message. It clearly demonstrated that it must be thought out in a methodical way, for the creators and the audience.

2. What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

One the biggest drivers for this storyline, was to try and build curiosity for our audience, whereby in our story, the centrepiece of the story is the connection between psychologist in his/her office and the child at home. By using shots of their interactions, using the different camera angles (mid-shots, over the head, dolly zoom) it creates an affect for the audience whereby it keeps them actively involved and engaged.

3. What choices did you make about audience and style? Were they related?

I think that the biggest driver for our audience, is that emotive connection for families and children.  It was important that by using the different shots, and therefore the style, it ensured that we were able to portray the message in a fruitful, clear way.

Also, I think we wanted to pay homage to the aspect that it takes more than just an individual, it was building a holistic community of help for the child, as well as understanding the needs of mental health practitioners.

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