How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

By thinking of shots and scenes helped me to improve how to address my design concept to the audience. The purpose of making a video is to promote your design ideas in a visual way. At the stage of planning storyboard of shots and scenes, this progress will take into account every aspect of my design concept.  Just like developing an idea, planning shots and scenes is another process to reevaluate my design concept.

What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

Our group took iPod advertisement video as an example of our storyline structure. We come to a conclusion that using color contrast to emphasize the product just like the iPod advertisement video. By using this technique, we want the audience to focus on the product and ideas themselves.

What choices did you make about audience and style? Were they related?

Since our target audience is the teenage group, we decided our video style should be more vivid, a variant use of light color and motions.