1) How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Visual storytelling allowed us to imagine our concept more effectively with many details. We could find out some elements we should shape up and elaborate, and it also refined and specify the property of each idea. This method was helpful to identify ideas for better conceptualization. As a result of this exercise, we successfully came to the conclusion that combined two different ideas to a final concept of our project.

2) What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

Our group tried to identify what would be the ideal user flow for this concept. According to that flow, we could define the requirements and the constraints of this concept. These results led us to refine the storyline to make it more realistic. This iterating process was helpful to create a better storyline structure. Considering that this concept is a sort of public campaigns, this storyline structure can be used for a campaign of TV commercial either.

3) What choices did you make about audience and style? Were they related?

Since we are aiming for creating the public campaign, we tried not to distinguish the target audience except the children. Considering the concept of our idea, there is a need to consider the age-based approach, especially for young children. Therefore, we decided to create the different version of the storyline for the young children group.

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