How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

When I think how to display my product to users through shots and scenes, I need to consider different scenarios or situation that users will use it. It provides a good choice for me to think how the product will be used in users’ real life and what situation is fitter. Using shots and scenes is also a visual way to spread my design concept to users that they will have a clear realisation how the product use. And it is an interesting way the users prefer to accept.

What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

The target users are publics, so the choice of our storyline is normal and daily. We created a daily scenario that everyone may meet in their life. The story happens in campaign and the characters both are student. And it narrates by time sequence. So the similar structure can be found in some teens and college films.

What choices did you make about audience and style? Were they related?

Our target users are 18-30-year-old people with mild mental illness or are potential patients who uses social media expertly. But for the video spreading form, we think young people, like Uni students will approach easier. Our video is a similar scene of their daily life, so the style is daily and interesting.

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