• 1)  How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

in general the approach to elaborate design concept to others is using words or pictures. Word description is too abstract which sometime cannot make myself clear. In terms of pictures, they possibly cannot represented the concept completely due to fidelity. But scenes and shots can tell much more details especially shape, size and materials about the work(design concept) to audience.

  • 2)  What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

The strong sense of substitution I think is the most important motivation for using storyline structure. As the story unfold, audience can be attracted deeply. Moreover, storyline structure is logically explicit, so audience can understand the design concept completely. For example, a coke advertisement used the structure successfully. In the beginning of the advertisement, a little boy wants to taste coke but his parents do not buy him one, some years litter the boy asks to taste his friend’s coke but the friend does not allow. Then the boy grows up and become an adult. He finally buy himself a coke an know the taste of coke, so he feel very very excited and almost cry. Because the advertisement unfolds based on storyline, so audience can understand the man’s feelings.

  • 3)  What choices did you make about audience and style? Were they related?

Yes, the audience and style should be related. For example, in the course, our group intends to design an app for mental disorder patient. Because those patients are usually very sensitive and would not tell their state of illness to other because they are afraid of being discriminated. So the style of our work is warm, using warm color as the basic color in app and video.

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