1) How did physically acting out help to explore ideas?

Physical activity provided lots of insight that I would not be able to come up with by using imagination. It made it possible to create real life situations so that I could immerse myself into the actual users’ perspectives. Also the activity helped us to share ideas more naturally.

2) Did you refine your ideas and solutions to the problem through bodystorming? In what way?

Our initial hypothesis was that the personal reading light is one of the irritators in the cabin. However what bodystorming taught us was it is not the light itself but the direction of the light. Based on our learning, we changed our ideas from simply restricting the light to giving more control of the beam direction and adding a foldable screen.

3) What was difficult or challenging about bodystorming?

Appropriate space and tools were necessary for proper bodystorming. We used tables and chairs to emulate uncomfortableness of the passengers, but they did not work the same way to real ones.

4) Does bodystorming lend itself to certain types of problems?

I found bodystorming more effective when the user stays in limited space and context. Having less variables let us engage in the situation more easily and enabled us to develop our initial abstract ideas into more concrete solutions.

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