How did physically acting out help to explore ideas?

Physically acting out helped generate empathy towards the user and the context of their problem e.g. the limited amount of space on a plane while flying – especially extreme cases (Dylan – 6ff + and unable to comfortably fit/let alone sleep in an airplane seat.

Did you refine your ideas and solutions to the problem through body storming? In what way?

Bodystorming allowed my group to keep adding new constraints to the problem which refined the idea by looking at the problem through multiple lenses – driving and refining the ideation process by addressing user needs.

What was difficult or challenging about bodystorming?

The process is highly dependant on the imagination of your group members. It’s difficult to act out a scenario when you don’t have any context/point of reference e.g. being 6ft as I’m 5’6. This relates to the initial issues outlined in the brainstorming phase – you can’t identify unknown issues if you haven’t performed relevant background research.

Does bodystorming lend itself to certain types of problems?

Bodystorming lends itself to spatial centred problems. Experience design compliments the technique by allowing group members to “walk in the shoes” of the user – developing empathy.

– Travis

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