Q1 How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy? Even though the extreme character crafted wasn’t necessarily a good person nor did they hold any traits I would usually empathise with, this was probably the funnest way and the most easily I’ve been able to relate to a character when writing. There was something very personable about creating a character then immediately taking on their persona in a specific situation. It was very definitely a new experience and one that worked very well to generate ideas from the characters point of view.
Q2 Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?
The main element that saw the success of our storyboards/stories was how readily engaged the group was with their characters. Everyone immediately jumped into their role of the Extreme User and began thinking through pay-phone update options from a Money-Spinner point of view so easily. I think playing a differently character with little limitations from reality helped us all to think outside the box, and because we were making decisions not based on any of our personal ideologies, we could think freely as our character.
Richard Norfolk is a wealthy forty-something from Illinois with a passion for acquiring funds and creating wealth.
His first financially successful exchange occurred shortly after his birth when we lost his parents in a freak avalanche on his way home from the hospital. That day, he inherited 20 million dollars in solid gold bars.
He has since established a myriad of successful businesses based on the distribution of whale oil.