1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data.
We definitely felt like we needed at least two personas. Also, as we progressed through various rounds of interviewing and persona-making, we found it useful to ask further questions, where more lines of similarity/difference could emerge.
It felt very anthropological to go deep into the details of how people approach grocery shopping. It was a good experience to conduct an interview, because it let us see how much effort it took to avoid leading questions.

 

2) Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?
We didn’t have the time to write down more than a few lines. To improve, we could have added more descriptive detail about the persona, such as their likes and dislikes, and what they really appreciate in their shopping experience.

We could’ve also included the persona’s motivations for grocery shopping, as well as their motivations for cooking even. The crafting of an empathetic persona is the “art” aspect of the art+science that is Design Thinking.

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