Reflect on your experience of the Persona exercise by answering the following questions:

11)  Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

To create a persona, it is important to use well-designed interview questions related on one certain topic. For our group, we focused on the cinema with different aspects such as reasons to go, methods to buy tickets, preferred movie quality etc. They helped us to find the users’ perspectives. However, I think 4 people is not enough. Because when we tried to category different members with the same pattern, we found each member chose one pattern for some variables. If there are more people, we could found the similarity of the groups of people easier.

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2)  Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

I think it could be successful because we found the similarity of the group of users and generate the empathy with them. We knew their preferences, behaviors and frustration which could easier get users’ needs. If we could interview more users to gather more data, our persona could be more accurate.

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