Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?


In our topic, public transport, we found 2 people who had very similar results whereas the other 2 had fairly different results. As such, while the commonalities between the first 2 people would have allowed for the easy construction of 1 persona there were too many differences between the 4 of us to build a persona without losing a lot of information. A larger sample size may helped as that way the needs and opinions that are most common could have been more easy to identify.


Additionally, the experience helped me understand what sort of questions get the best answers when performing an interview. And Finally, in the interviews, often people will express the same feeling in different ways which might mean a commonality is missed.


Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?


Overall I believe by creating a persona you are forced to think about the problems the user experiences from the perspective of a user and rationalize them into a users lifestyle. This gives you a greater understanding of the user and thus helps you build empathy with them. Additionally by giving the persona a name, appearance and backstory you add a human element to the data which helps you build empathy.


I feel more data (aka more interviews) would have allowed for more personas to be created and thus a greater understanding of the opinions of the user as well as the creation of more in depth personas which would aid in building empathy.