1. Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

There are four participants in our group. One people asked questions and others answered. Members of the group took turns to act as an interviewer. Questions includes the frequency, budgets and destinations of taking transportation. After gathering feedback, we compared the similarities and differences to created a prototype of a character and, therefore forming a persona.

Commonalities between our four mainly depends on the distance to the university and the distance to bus or train stations. The limited commonality was enough for us to generate one archetype but hard to create a second different persona.

2.Do you think your final persona(s) was successful in generating empathy with     users? What would you change to make it better? 

I think our final persona was not successful in generating empathy with users because of the limited data set. Our persona may just represent the behavior of the student group. Perhaps if we had more data, more accurate trends would start to emerge.

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