IMG_1069Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

The one on one interviews with the group were useful to gather data and build empathy. Building on last week I led with closed questions to get an idea of who my group members were (age, occupation, demographic) and their shopping preferences: frequency, budget, time spent shopping. After easing into the interview I asked more open questions which linked back to their initial shopping preferences to understand their needs, motivations, and draw out their shopping experience pain points.

The data provided some group-wide patterns e.g. 25-30 age group and desire for improved customer service, but we also found some compelling patterns between two members toward little customer interaction, time spent shopping, and efficient service. With our particular data set one persona made more sense than 2 as the other patterns were centred around demographic details rather than paint points and needs.



Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?


Our persona was successful at generating empathy for a limited data set, but it’s hard to see the full picture without more data. The second time around I would definitely want a larger data set (following the same logic as more observations the better). I would also press harder when interviewees express frustration and try to understand on an emotional level what’s driving their frustration or need.

Overall I enjoyed generating personas and look forward to using this technique when consolidating my data for Assignment 1.

– Travis