1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Interviewing and gaining data was straightforward enough, but for the interview to be more useful we should formulate the questions with the demographic and behavioural variables in mind, so that our data is more focused. It was sometimes difficult to decide whether variables were multiple choice or whether they could be conceived as a continuum of some sort.


We only had 3 people and there was sufficient commonality between two of us to form a coherent persona, because our demographic and behavioral variables synced. But because the third person’s variables differed so markedly, it would make sense to create a further persona to account for them.

2) Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

I think our final persona was successful in generating empathy with users because her demographic and behavioural information was based on our real data, and we added sufficient background details to make her seem like she could be a real, relatable person.