1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Our chosen topic was public transport. We discovered a strong commonality between two of us based on distance, frequency and trip length, while the other two were outliers. However, in the creation of our persona, we were also able to include common perspectives from all four of us, such as the efficiency of the opal system. We later created a second persona to express perspectives of a user with a much greater trip distance, based on one of our group members.

2) Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

I think creating the persona was effective in generating empathy with the user as you are better able to visualise their specific needs, however a wider dataset of interviewees would definitely improve its credibility.

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