1) How did this exercise help you build empathy with prospective users?

Reading the interview gave me a personal insight into the motivations and problems of a specific individual. This allowed me to build empathy because I could understand their desires and issues within the context of their particular life circumstances.

2) How did the clustering of information help you to understand user needs?

Clustering information allowed us to see commonalities between different users and draw out crucial themes. This allowed us to see more clearly what the key needs are.

3) What was difficult or challenging with the technique? How would you do it better next time?

It was challenging working with other people’s notes because everyone has a different way of parsing and communicating information. That brings a subjective element into the mix, which can make it difficult to cluster information. Next time, I would be more clear and economical in each note.

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