How did this exercise help you build empathy with prospective users?

By interpreting these interviews data, and cluster the same user needs with affinity diagram, I can learn about what users need and what issues they have in a clear and succinct way. Because the interviews contains too much irrelevant information and hard to distill the users needs. This exercise help me to know the technique of how to do that.

How did the clustering of information help you to understand user needs?

Sometimes, a single person’s need may not stand for most of people. However, clustering of information means that different people have the same needs or issues in the same themes, which help me to understand what they want to do and what issues they want to fix. These needs and issues many produce the basic functions of our products.

What was difficult or challenging with the technique? How would you do it better next time?

It is difficult to distill the valued information efficiently from so many interviews. And sometimes it is hard to group them in a correct way. For next time, the better questions in interviews lead to better results and feedbacks, which helps to gain users needs better. Therefore, the step of interview is very important.