1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Creating personas from user data and through the interview process was challenging. The interviews created an abundance of information, however, creating the links and distilling the information to create one or two personas required lots of effort. Another challenge was understanding the difference between archetypes and stereotypes and how that influenced the creation of a persona; we did not want our opinions having more influence over the user data. What did help in understanding commonalities was the use of visual methods in representing behaviour such as the continuum or multiple-choice set methods.

Through my examples, there was enough information to create three distinct personas. However, there was a limitation in the interview data gathered, as everyone had a similar user profile and would not reflect a real life case.

2) Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

The persona created did help in generating empathy with the user but at a very superficial level. What would help for future cases would be to really dig into the emotional aspects of the users’ responses. I understand that there could be a problem in over generalising or forming stereotypes, but I feel that through more practice and connecting with the user, the less risk there is in encountering this problem.

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