Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Firstly, we collected basic personal information, such as name, age and gender. Then we did an interview with each other, asking questions like what’s your favorite public transport, how often do you take a bus/train/ferry, how do you view those indicators on buses/trains/ferries and so on. After that, we started to analyze real data and summary commonality among us. Lastly, we drew a persona to represent a kind of typical user.

To generate a coherent persona, a 4-people interview sample is not representative enough, because our answers are either totally different or highly consistent.


Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

I think our final persona can only generate empathy between designers and users to limited extent, because we just found one common feature (living quite near to university) of two people whose every answer was similar to each other. Next time, if possible, I hope I can have a bigger interviewee group to collect real data for better personas.