Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona? The links and similar behaviours on the topic (grocery shopping) between the 4 of us made it easy to group information and create an individual persona from the data. I feel like the more people we could ‘interview’ would allow for a greater amount of information, therefore creating a larger more succinct persona/s – but overall, it worked. It didn’t make much sense to create a second, different persona but I feel like the broader the audience, the more persona’s you could create and the more information you would then have access to.

Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better? I think we managed to create a realistic and relatable persona. The main area in which ‘she’ fell short though was probably the back story. If we manage to flesh that out a bit more, it is likely it would have created a more rounded profile.

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– Georgia