1. Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

I think, that there wasn’t enough data and time to create one persona. Our background and experiences (millennials in Sydney) were pretty similar overall, but when digging deeper it was vastly different; I guess the brief wasn’t too clear and it was too vague to successfully dig deeper into a group that shared so much in common, to successfully complete even one persona. To add, I think based on the data and the assumptions-guesses that we did, we  created a persona that was too stereotyped based on prior prejudices that we have. However, that was what we could do based on the limitations that we had, it was a good guide on how to start developing personas.

  1. Do you think your final persona(s) was successful in generating empathy with users? What would you change to to make it better?

I think the personas were too personal, as we were both the interviewers and interviewees. This did affect our emotional response affecting the data, failing to make it un-personal and factual. Nonetheless, there was some empathy as we were the users. I would of change it by interviewing different people and forming groups with different persons that we didn’t interview and got interviewed by.

 

DT A

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