1.  Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

It is quite easy for us to create a persona while our topic is ‘go to cinema’. We are in a group of 5 people, so we have more commonality than most of the other groups, but even though we have 5 people, we still have some contradiction when creating a persona. For example, two people they have a lot similarity but in some key points, like the frequency they go to cinema,  they are totally different. Which confuse us as the reason we make the persona is to target our key users, but obviously they are quite different  from the frequency that they go to cinema. Maybe it is still because of lack of material.

2. Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

One of our final personas was quite successful. Another one it might because accidentally the respondents have the same hobbit, to avoid that from happening, we just need more respondents.