1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

We chose to take up the topic of public transport. Being students and almost of the same age group, the demographic profile was quite similar. Distance from the city formed a basis for opting for trains or the bus. Preferences and frustration with public transport was also similar. All four agreed on the motivation for public transport being affordable as well as the common frustration with public transport was lateness. On collecting the interview data we found the was enough commonality to create one persona.

2) Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

If we were targeting a specific group of users such as uni students the final persona could be considered as successful in creating empathy with users. However for getting perspective of a commuter of public transport I would like to widen the group of interviewee. Interviewing people from different demographic would have given a more diverse data and also helped in discovering new problem statements.

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