How did this exercise help you build empathy with prospective users?
Interviews from which we sourced information about the particular user/s was very detailed and included a varied amount of personal information to set the scene.
It made it easy to relate to the person and his particular needs, interests and dislikes.

How did the clustering of information help you to understand user needs?
Clustering information based on similarities made the users needs easily accessible and clear to understand. Breaking down the ideas further and providing each with a heading streamlined the process and made the groupings more succinct.

What was difficult or challenging with the technique? How would you do it better next time? Knowing the end-goal of the activity would have made it easier to be more efficient in my approach, so that would definitely help for next time. Overall, it’s a good exercise to compile and assess user needs.


– Georgia