How did this exercise help you build empathy with prospective users?

Real interviewer data

Reasonable data-dealt flow

Based on the topic of travel planning, the glance of the user interview transcripts helps to gather the informative keywords succinctly extracted from user needs. By directly reading the unprocessed data, I can focus on generating user-provided scenario which can effectively lead me to the capture and collection of several distinctive single interpretations recorded on yellow post-it notes, clearly achieved and understood by group members.

How did the clustering of information help you to understand user needs?

By dealing with highlighted lines with attachment of user interests, needs, motivations, frustrations, etc., I can easily pick up the core repeated information which could be instantly converted into potential user needs from the comparison of illustrations given by different users or just the same user’s words collected from separate sections. After producing individual Affinity Note, the communicating with other group members and various category management of distinctive interpretation notes help to clarify the similar points of perspective, which can be further applied to reproduce reproducing the useful information from phase to phase.

What was difficult or challenging with the technique? How would you do it better next time?

Rapidly grasp the shining points relating to user needs

We can usually understand what people are saying, but perfectly miss their initial needs. I think I need to spend more time to read and analyze related information collected from the raw data, try to stand on the user’s point except a unrelated reader if there is an access to user’s background or more detailed information may also help.

Highly-assessed diagram generating procedure

We sometimes miss some research-deserved data when struggling to form a complete structure of the Affinity Diagram.

To solve this mistaken process, we could focus on enhancing each post-it note’s content and then concentrate on the conclusion of the broad themes. Use the language from the user such as “I need…/ I prefer…/ I’d like to” instead of presenting as a viewer when going upward from the yellow post-it notes to the blue and pink ones.



Meihao Li |Lara
Free Website