1) How did this exercise help you build empathy with prospective users?

This exercise help me have a better view on users by having an insight into the users’ interests, needs, motivations, frustrations etc. For this interview, I could know why she wanted to go traveling, what did she like or dislike during the travel. Then the study team can finally have a conclusion of the user through different interviews and classify the labels into different categories.

2) How did the clustering of information help you to understand user needs?

In this exercise, the more labels we have through the interviews the more insights we could have towards the user. By clustering the the information, we can conclude users’ interests, needs, motivations, frustrations efficiently and visually.

3) What was difficult or challenging with the technique? How would you do it better next time?

How to write the label accurately could be one of our challenges. We all categorise through the interview which makes it important to summarise the useful information. It is hard to tell which part is useful. Next time, I think I will read the article in advance and highlight the useful information before the class so that I can save time on summarise the label.

There is another challenge for us, we have difficulties on deciding which category should the label be put. Sometime, it seems that a label could be fit for two categories.