Q1. How did this exercise help you build empathy with prospective users?

This exercise makes me learning that understand the users’ needs by collecting their essential information. Affinity diagram is an effective method for finding core themes of collected datas. We find the users’ general datas from interviews, then build affinity diagram in oder to analyze their common interests, needs or purposes. These conclusive information is useful to build empathy with prospective users.

Q2. How did the clustering of information help you to understand user needs?

Clustering of information is effective way to build a previous views through analyzing limited information. For instance, from different interviews, we found similar information about people will perplex for unfamiliar streets, when they arrive to a new place. And they prefer to use local map or GPS. So we can conclude that users need guide of map or GPS when they travel or go to a new place.

Q3. What was difficult or challenging with the technique? How would you do it better next time?

Affinity note is difficult for me, because i don’t know how to extract the useful and valuable information from a long interviews. Some interview data that I recorded is useless when we do re-arrange and cluster. It also a challenge for label blue note. it is hard to summarize a theme of several informations. Doing more practice is the best way to improve my ability.