How did this exercise help you build empathy with prospective users?

This exercise helped me learn to gather information through reading and analyzing answers of a prospective user. We could find out practical user needs from that information. And Affinity Diagram provided an efficient and effective method to distil specific user needs from general data layer upon layer. Moreover, we could understand users’ most desirable things by knowing users’ evaluations of their experiences.


How did the clustering of information help you to understand user needs?

The clustering of information provided general cognition of users, allowing me to know about their interests, habits, preferences and needs. By interpreting data, we could tease out unconscious user needs.


What was difficult or challenging with the technique? How would you do it better next time?

Categorizing the initial data (the yellow post-it notes) is the most challenging part, because sometimes it’s just hard to find common denominators behind users’ superficial statements. Next time I will analyze and subdivide interview data more carefully to obtain more accurate user needs.