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  • How did this exercise help you build empathy with prospective users?

This exercise reminded me to focus on user’s needs at the beginning and their feedback after the event. Because every plan and design is base on different requirements of the user, one design cannot be suitable for everyone. In order to be more appropriate, needs, motivations, interests and other information should be taken into account. In that case, most of the key words about the user’s preferences will be embodied in design clearly. It is true that this efficient method helps me to find out and categorize information and filter the key.

  • How did the clustering of information help you to understand user needs?

To be honest, the interview of this exercise is quite mass and cluttered. Without clustering information, most of the information seem to be disorder and meaningless. While the truth is: everything has a cause. Clustering information provides a clear and simple structure indicates the connection between the cause and decision. User needs is a kind of cause, design is also a decision.

  • What was difficult or challenging with the technique? How would you do it better next time?

When I first doing this exercise, I was confused by a great amount of cluttered information and quite hard to gain the key words in a short period. In that case, I lost a lot of detail in the yellow post-it notes part and as a result, I cannot connect and remind all the information and give a clear overview about the interview. So for the next time, I should read carefully the information in advance, and try to briefly take yellow notes as many as possible. In addition, the ability to categorizing and concluding information should also be improved.

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