1) How did this exercise help you build empathy with prospective users?

This exercise give me a very efficient way to gain users’ feedback. As a designer, the feedback from users are very valuable, because they actually help us to update the object or application in order to perform a better user experience.

During this exercise, the first step is to collect the users’ feedback as much as possible. Then the second step we use the blue notes to classified them. In second step the blue notes are different categories used to empathize the customers’ need. Which give designers a straight and clear view and understand of what users are looking for.


2) How did the clustering of information help you to understand user needs?

By using the post-it notes, we can collect and classified different ideas from different users. The basic yellow notes allowed us to collect the users feedback as much as possible. While working in a team, different individuals may have different focus and ideas, this exercise help me to obtain a way to associate those different ideas from different members, and to jump out my mental circle.

The blue notes we can use to classified the feedback into different categories, by the same time we use the first person narrative way to emphasize the customers’ need like ‘I want …’ or ‘ I don’t like …’, which able to put myself in the users’ place to think. On the other hand, the blue notes also make the feedback more concise. Also the designers can find out how much the customers need directly by the numbers of yellow notes in that category.

3) What was difficult or challenging with the technique? How would you do it better next time?

In my point of view, the difficulty are usually from the process of the research part and time management. If the interview is too detail, then the users won’t focus on the detail and it will take designers a long time to do the key points mining. But if the interview is not that specific, then some of the key points might be missing. How to search for the key points from the interview fast and clear need more practice. image1.JPG