1. How did this exercise help you build empathy with prospective users?

This exercise helps building empathy with prospective users by noting down all pain points, motivation, need, wants found in the interviews with users. When designer do the interview/read the interview script, they can understand more about the situation that user have been through. Reading the script help designer see the problems from perspective of users better.

  1. How did the clustering of information help you to understand user needs?

As the information is in the form of cards, they can vary across different topics, which make looking at individual cards hard to identify the domain of problem. Grouping/Clustering the cards help we identify the similar problem. We can keep grouping them, reshuffling until we are satisfied with category of problem. This “bottom-up” method help us generalize information and look at it in a broad way, which is helpful to solve the problem in a systematic method, rather than focusing on issues visible on the surface only.

  1. What was difficult or challenging with the technique? How would you do it better next time?

It was challenging as we were not used to writing the cards. Problems written in the cards were sometimes too vague or general to be in any group. We then asked the person who wrote the card to clarify it more. We spent a good amount of time on this phase. Due to the huge number of card written (40+), grouping them took more time than we were supposed to, therefore, we didn’t have enough time to finish in time to receive feedbacks. Next time, we will more specific card to speed up the grouping stage.