How did thinking in terms of shots and scenes influence your approach to communicating your design concept?
Thinking by each shots makes my concept more concrete and logical. In the initial concept of the scenario, things were blurry in my mind and I paid too much concentration on the story itself instead of the product. By using this method, I learnt to focus on user needs and the product, which helped me to get a clear clue of the entire story.
What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?
Our plots are sorted in chronological order, which is the simplest structure of telling a story. I think the simple structure can show the cause and effects of this event clearly. We prefer to combine long shots and close-up to display the product from different angles and enrich the story. And most films have similar composite shots.
What choices did you make about audience and style? Were they related?
We decided to make it from a third person perspective to show the entire process of using our product. The first audience group is targeted as novice international driver, who want to learn to drive on the opposite side before their arrival in Australia. I think the style we chose is related to the audience. We try to provide a objective view angle and relatively gentle narrative would also create a safe environment.