How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Thinking about framing different kinds of shots made me thing of ways we could potentially influence an audience and focus on the features of a given product in a unique and captivating way.

What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

Our product has a number of features and we need to focus on certain aspects in detail. I was thinking of the car scenes in Gone in 60 seconds because they tend to do a lot of short quick cuts to details to create excitement.

What choices did you make about audience and style? Were they related?

We have chosen to use 3-4 storylines for our users using quick cuts like a sports or milo style commercial where you experience a number of use cases quickly in the hope that one relates to a given audience member and shows them how our ideas would appeal to them.



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