How did you thinking in terms of shots and scenes influence your approach to communicating your design concept?
The consideration of shots and scenes encourages me to rethink about the design concept cause I need to figure out clearly what to present my design concept to others though some simple pieces of scenes. And in return, the forming of scenes and shots also enable me to examine whether the concept is reasonable or comprehensive through the scenes we creates, it is kind of like a process to help you go through the whole design in the reality and see how such thing works by people in the real life.
What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?
First we figured out the key points of our storyline which were “who”, “what”, “when”, “how”, “why”, and while we wrote down all the key elements, we introduced our story in temporal sequence, from the wife getting the stuff to she sending it to her husband, and then how her husband use it and what happened next. We tried to chosen the scenes which could illustrated all the elements and the characters of the design through these selected scenes. And I think it is similar to the movie “still Alice” which also tells the whole story in temporal sequence.
What choices did you make about audience and style? Were they related?
Cause we have a clear target for our design who are the people who have the intention but fail to quit smoking successfully, so we will film the video from the first perspective, creating the scene how a smoker interacts with the product and how it works. As the character is high relevant with our design target, so I think such way can show a closer empathy with the audience and encourage them to put themselves in the same situation so they will be more easily to understand how the product would or not work with them.