1. How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

The main benefit of thinking in terms of shots and scenes is that it is easier for me to imagine my design concepts in a real situation rather than just in a general level. This way of thinking can encourage me to put my design concepts in a series of specific scenes, which means that the abstract concepts are able to be better revealed in a more dynamic way.

In addition, this thinking pattern also makes it possible to detect potential problems of the design concepts because some problems are not easy to be found unless they are applied in real scenes and shots.

2.What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

I set three separate scenes in the storyline and each of them has to be described clearly within one minutes, which means that I need to select only few shots that can easily deliver those meanings. The structure I choose is associated with these three scenes and in order to build connections between these three scenes, I decided to change the scenes repeatedly over the storyline, rather than just revealing them one by one.

The inspiration came from a documentary about three magicians who are quite good at performing street magic tricks. Their stories are included in the documentary and the scenes change a lot over the whole structure, making it more engaging to audiences.

 

3.What choices did you make about audience and style? Were they related?

Our audiences are sports lovers who rely heavily on technologies in their everyday life. The aim of our video is to show audiences the core functionalities of our design products in a clear and engaging way.

The video and storyboards are supposed to be related with them by choosing the scenes that they are quite familiar with so that they can easily acquire the information from these visual storytelling techniques.

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