How did physically acting out help to explore ideas?

According to Bihanic, in bodystorming, ‘the interaction is acted out in scenarios of use and special attention is devoted to the physical dimension’ (Bihanic, 2015). We acted out the experience of sitting and sleeping in airplanes. Using the available chairs in the classroom and came up with all sorts of problems from the most obvious one such as uncomfortable and cramped seats to being annoyed from the forceful tapping of the touch screen by the passenger seated behind us. As well as the latent problems such as the problem of snoring passenger, body or feet odour, crying children on board. These problem did not present itself immediately when we acted out the activitiy using the available artefacts, but it helped us to imagine the actual setting. Bodystorming also helps to familiarise the unfamiliar experience, thus is easily remembered and often times inspiring the participants to think outside the box.


Did you refine your ideas and solutions to the problem through bodystorming? In what way?

We defined our problems and proposed a set of solutions as follow:Processed with Snapseed.solution

Both illustrations above by our classmate: Gizem Kurangil


  • Other passengers taking up space when reading normal-sized newspaper
  • Passenger seated behind tapping the touch screen entertainment system forcefully
  • Crying or restless children
  • Soring passengers
  • Intermittent announcements from the central AV system, that some passengers found to be intrusive
  • Odour problem (especially in long flights)


  • Carbon padded foot rest to absorb feet odour
  • Cushioned head gear with additional Virtual Reality function
  • Install a massage pillow at the back of the seat fo the person sitting behind could rest their heads on it.

What was difficult or challenging about bodystorming?

When carrying out bodystorming, we have to be quite imaginative, to allow our imagination to run free and be able to envision the actual setting in a limited environment. It is this best applied for designing what’s accessible and familiar to the designers.

Does bodystorming lend itself to certain types of problems?

If the activity that’s being acted out is an everyday scenario, it will not be much of an obstacle. However, if the scenario that’s being acted out is a more complex setting, then it would pose a logistical issue. For example, if the bodystorming is about the experience of a pilot when flying a plane, then there needs to be


  • Bihanic, D. (2015). Empowering Users Through Design. Switzerland: Springer. Retrieved from
  • Oulasvirta, A., Kurvinen, E., Kankainen, T. (2003). Understanding contexts by being there: case studies in bodystorming. London: Springer. Retrieved from: