1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. 

To create a persona, we interviewed in pairs about taking public transportation and gathered the four group members’ interviews data together. Based on the data, we set variables in many aspects, such as demography, motivation and frustrations. After placing the data in every variable, we found obvious similarities in small groups and created the persona based on them.

Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Actually, two members in our group faced highly similar situations in traveling around. And all the members also have common frustrations in public transportation, so there was enough commonality for us to create a persona. And there was no need to build another one unless we collected more data from others.

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2) Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

Yes, I do think so. Our final persona describe an international students who travels by public transportation most of the time. International students take the account of nearly 20% of the total number of the students in Australia and many of them choose to take public transportation to travel around. They also have similar motivation and frustrations, so it is definitely a specific user group which can generate empathy with users.

However, the persona is only based on four interviews data, it will be more convincing if we can have more interviews with others. And I think we can ask more about the details of their travel experience and normal life to improve empathy next time.

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