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1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

It’s true that users’ perspectives may differ significantly from each other. In the tutorial we chose the topic “going to the cinema”. Although we are 4 students in similar age, our backgrounds, motivations and frustrations turned out to be very different. For example we 4 people have 3 main motivations, one is to kill time, another is to socialise , the other one is the movie itself.

When commonalities between users are not enough, creating personas will be like making a combination. Also, I think some information from the interview can be useless or meaningless. In the tutorial, we had to discuss with each other to make sure that all those personalities and interests could exist on the same person normally and reasonable.

Suppose there’s only 3 main type of users for this topic, a 4 member group is very likely to contain people from different user groups. From this point of view, creating another persona is possible. The only problem is with limited interview, we may not have enough information to put realistic details into that persona.

2) Do you think your final persona was successful in generating empathy with users? What would you change to make it better.

At least we 4 people in the group felt some empathy although we did include many things that were not from the interview. Our final persona has some points that the majority would have. Such as most people like free tickets, and most people feel like to relax after one day’s hard work. We do thought carefully about the persona to ensure that  it is not a stereotype but an archetype. To make it better, I would describe more details and situations to draw a more complete personality. However I may need to do more interviews for further user information.

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