Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Our group choose the topic “going to the supermarket”. The first step is to interview each other. Because there were no specific problems, we just asked random questions. This led to the problem that some questions are useless or cannot be allocated into the same group. Then we gathered all the information to find the similarities. However, it is quite difficult to find commonalities among 4 people. At last, we created a persona, which is the easiest task. Personally speaking, only one persona is not enough. We cannot use one persona to describe the data.


Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

From my perspective, the persona we created was successful in generating empathy with some users, but more personas are needed. To improve the performance of personas, there are three major methods. The first one is to interview more people, which can produce more useful data. The second one is to create a frame of interviews, including problems and aspects. This makes it better to find the commonalities. The last one is to produce more personas.