How did this exercise help you build empathy with prospective users?

In this exercise, we can learn about the basic information of the users, especially their needs. Their personal information, such as family, interests and others, can help us understand their needs and their feelings. At the same time, this exercise taught us that we cannot use our objective view to consider about the users. It is a good way to combine needs from different users to analyse and finally solve the issues.

How did the clustering of information help you understand user needs?

There are several benefits of the clustering of information. First of all, it provides a more organized and directly view of user needs. Secondly, it indicates some common characteristics of their needs. Thirdly, it is easier to analyse the relationship between different needs.

What was difficult or challenging with the technique? How would you do it better next time?

The most challenge with the technique may be identifying the class of the needs to put them together. There is a large amount of information where we have to find useful information. This is a hard work. The border between two classes is not clear, which make it difficult analyse the potential relationship.

To improve our performance, it is a good way to use some marks and symbols to classify them. When we are finding the useful information, we can mark each one with a general type of class. This can help us classify them sooner. Also, we can give a value to each need to find the best way to improve all the users’ experience.