1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Firstly, the interview topic “going to supermarket” was chosen at the beginning of the tutorials. Although we have same age and cultural backgrounds in the discussion team,  we still find some significant difference in the analysis of interview date due to the different gender and various level of personal expectation even the experiences. Based on the diverse behaviour variables we created,  the behaviour patterns were clarified and concluded. What’s more, the interviewee with similar characteristics was been clustered.  Overall, compared with I and Ellie, Kelsie and Demon were classified to same flock because they are more likely to shop without any consideration.  Therefore we created a persona called “impulsive shopper”. Finally, we filled personas template according to the result that we gathered. General characteristics , motivation and its personal goal are filled and  It is really interesting to conclude and imagine the experiences and characteristics of represented person.


2) Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

I think the final persona was generally successful because we have combined with different attributes among four users experiences already. With the insightful definition of the represented  person in the personalities, motivation and frustrations of users. However, if we are able to collect the larger size of interview data, we may able to conclude more realistic characteristic of a user based on more realiable data to support the final persona.