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  • Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

There are four uni female students in our group to build up a persona of a specific group in going to the supermarket. At first, we had pair interviews and then we began cross talking. As the real uni female students, the data looks like more representative.Through the conducting, we found that there are plenty of commonalities among the four people. As a result, we formed a coherent persona. 3-4 times a week is the most common frequency of our persona. This kind of group prefer to buy some necessities when they are going to the supermarket. Supermarket variety is the favorite feature. Apart from this, her ideal supermarket is to be more intellectual while she is selecting items, such as, auto-weighing and auto-calculated price . However, this persona is not enough and if there is an opportunity, a larger interviewees should be need to make sure the reliability of supermarket persona.

  • Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

The final persona could be better, cause the interviewees are limited and we just thought about it from ourself. Maybe four girls in our group have similar interests and the data is too limited. I prefer to imagine that I am a totally different people from myself, maybe I am a male architecture and I have had  four-year experience in this industry. I married and  I have a lovely daughter and a clever son. There will be different demands while talking about the experience of going to the supermarket.