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  • How did this exercise help you build empathy with prospective users?

As designers, we need to think about products or services in the view of prospective customers.During this exercise, there were  four categories among the interview: Interests, Needs Motivation and Frustration. It is really  interesting when we displayed different findings from different interviews. And then put similar ideas into the same group. After that, we concluded the characteristics for different groups. Finally, we re-conclude the pink conclusions briefly. It is a good opportunity for designers to understand the users’ perspective, therefore, they could come up with many more user-depending ideas when they are designing, in other words, it is a more exact way to build empathy with prospective users.

  • How did the clustering of information help you to understand user needs?

    Everyone began writing with “I want…”, and express their emotions. After the clustering of information, you could found similar complaints and reviews. During this process, it is easy to find which areas should be corrected during vacations planning and process. It is better to build a system around the user center.


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  • What was difficult or challenging with the technique? How would you do it better next time?

The most difficult thing is to summarize points from the interview. You need to have a quick reading speed and keen awarness. At the same time, the clustering process need the cooperation of the whole group. It is mainly because everyone is a single one and he/she can represent his main understanding of his interviewee.

Regarding how would I do it better next time, I believe that a more detailed preparation is essential since the reading speed of mine is too slow… I also need to develop the clustering  skill.