Q1. As a group, we chose to analyse the activity going to the supermarket. We were 6 people in the group and after the interviews, we came up with at least 15 variables that could affect how intervieews behave. After placing each one of us on the continuum of each variable, we started discovering patterns. However, the characteristics of the people interviewed were different enough to create a second, or even a third proto-persona. Some intervieewes were on the extremes of each variable , while others were more “average” or “balanced”. We also realized that some of the variables listed were not related or could not explain different behaviours ( such as age, occupation, background…) but were useful to give more details in order to describe a more realistic persona.

Q2. We did not had enough time to explore much about the frustrations and problems of the persona. We knew how she behaved when going to the supermarket but it would have been useful to dig more into the “whys” in order to define the persona´s goals and build more empathy. We also got a little trapped in describing the exact real person behing the persona, I know I should avoid this when doing this exercise next time and use the characteristics that are helpful to differentiate one persona from another.

dav
dav
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