1. Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

To create a single persona, we divided our six people into three pairs and did basic interview with each other with the same questions about the experience of going to supermarkets. After we gathered the relevant ideas of all six of us we tired to grouping them from several variables like “how often the user goes to the supermarkets”, the level of price/quality care”. We kind of listed fourteen variables. There is a distinctive group which shared much similarities in the supermarket shopping experiences. At last, we tried to create a persona which actually has his own unique experience or idea in shopping in the supermarket.

In my opinion, I think six interviewees are enough to for a coherent persona, however, from our exercises, I don’t think it of too much value in targeting the idea of improvement of shopping in supermarket and the reason is mainly that because most of us share similar background as full time students. The way of living is quite similar than those from different occupation background.

So I think in order to create a persona which can lead to a successful user-centered design strategy, except the number of interviewees, the wide range of interviewees from different background is essential to ensure the strategy can meet various people’ need instead of a certain kind of people.

  1. Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

Overall, the final persona we created was not quite successful as the interviewees share the very similar background. So even we identified a lot of commonality between the interviewees, it cannot represent the idea of most of the people in the society.

So to make it better and more successful in delivering the user-centered strategy, as mentioned before, enough number of interviewees from a wide range of background is the key point, also, it is important to know what variables should we examine in order to form a coherent persona. This step is important but also difficult which requires more practice and experience as for the beginners it is confusing in what kinds of variables are needed to examine to form a persona. For me, it is kind of like but even a bit more difficult than the information gathering in affinity diagram.

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