1.Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

The experience is quite funny: )

Firstly, our group has an open-minded chat in creating personal features, we also add some extra questions to find out more information to create a vivid persona.  From the above picture, we can find out that obviously that there are some commonality between some people. However, it is almost impossible to find two persons alike just as there are no two identical leaves in the world.

Also, When we gathered those information together, we four people have something quiet different. Everyone’s choices have their own reasons. The frequency of going shopping for instance, four people have four different frequencies. I rarely come to supermarket since I live far away from them. Anthony, however, seldom eats at home. So it is unnecessary for him to go to supermarket quiet often. Ellie, going shopping several times a week, is very near to the supermarket and are willingly to buy something from time to time…

Actually, there is no need for our group to create another persona. Otherwise, we need to create four formulas since everyone has her/his characteristics. We are able to create persona who is familiar with us but also unfamiliar with us in some points when we see it separately.

2.Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

The answer is Yes since we make a lot of efforts to make it more empathy with users.

In the process of creating a persona, seeing the gathering information, we want to make the persona more empathy and just like a real one,  so we give him some backgrounds and put him into some situations  that make his choices more reasonable. For example, he is sensitive because he lacked of love in his childhood and he just broke up with his ex-girlfriend, so he is sensitive to the changes of price. And now he is more likely to enjoy the situations of himself alone. That is also why he chooses Auto-checkout services in the supermarket so that he can escape unnecessary communications with the stuffs.

Even though I think we did quite a good job on ideas, we also have space to improve in the area of detailed information.