Week 2- Blog Reflection (mcai9031)

How did this exercise help you build empathy with prospective users?

This exercise is mainly through highlight the motivations, needs, interests from user’s perspectives by analyzing the interview transcripts for defining the issues that users has, in this way we may understand the ways the people really care about. By reading the interview transcript 4, I took notes for the motivations and the frustration, discovered interests of the users based on the real interview,  which is essential procedure in this session. then we worked in a team for discussion what we discover. After the discussion and observation of post-it, I have a better understanding of users needs. Finally we clustered the post-it as a group and found its real problem and users expected experiences. Due to the fact that the group members has a wide range of opinions, which enables me to consider deeper and insightful with the prospective users.

How did the clustering of information help you to understand user needs?

In this exercise, the skills of information clustering has been improved based on analyzing the user needs. everyone in the group are assigned to read different interview transcripts. By analyzing the transcript,  we clustered the most similar post-it to a categories. Specifically, the hotel, the flight, the transportation and some relevant issues are highly-considered. Some team members claimed that we could make connections based on  motivations and needs we found, it is interesting to conclude and explore the other potential needs for the users and make its connection between other post-it.

What was difficult or challenging with the technique? How would you do it better next time?

I am struggling to read the transcript quickly. Therefore, I  would like to do more practices in reading within limited time slot. Also, I thought we are need to more time to make the notes for deriving the information.

Additionally, there are lots of information need to cluster. clustering would be another difficulty to me because we need to analyze the post-it from different aspects and group members has distinctive cultural backgrounds. In the following similar exercise, I will prepare and read the materials in advance.